How 1440’s Partnerships Enhance Digital 360 for Brands

Let’s face it: consumer expectations and behavior have shifted a lot in the past few years. One of the biggest shifts involves the ways consumers interact with brands – and want to interact with them.

eCommerce is Growing – with no Signs of Slowing

In the midst of the ongoing pandemic, eCommerce sales experienced unprecedented (and well-reported) growth. Even now, at a time when vaccines have become widely available in most parts of the country, eCommerce growth is expected to continue. Deloitte predicts that holiday eCommerce sales will grow up to 15% year over year. And according to Salesforce’s State of Commerce report, over half (56%) of organizations expect the majority of their revenue to come from digital channels within the next three years.

56% of organizations expect the majority of their revenue to come from digital channels within the next three years (Salesforce State of Commerce).

Of course, stores are still relevant. But their role in the purchase journey is also shifting, Namely, many are serving (at least in part) as fulfillment centers as the popularity of buy online, pickup in-store (BOPIS) service continues to grow.

Consumers Rely More on the Opinions of Others Like Them

The ways consumers discover products and make purchase decisions are also changing. They’re relying less on generic brand messaging and advertising, and more on the opinions of others like them. They access those opinions by reading reviews and Q&A. 1440 research that’ll be released later this year found that nearly three-quarters of consumers consider reviews to be important when making a purchase decision. That makes this content even more impactful than traditional word of mouth, advertising, and social media.

According to the 1440.io consumer survey of 2021, 74% of consumers consider reviews to be at least somewhat important when making a purchase decision, making this content more impactful than traditional word of mouth, advertising, and social media.

Consumers Expect Great Service, When and Where They Want it

When it comes to seeking out service, many consumers are no longer satisfied with having to call an 800 number during a rigid set of business hours and then repeating their issue a half dozen times. Instead, they’re seeking out service from a variety of different digital channels. Per Salesforce research, 87% of service professionals say consumers have increased their use of digital channels during the pandemic.

Regardless of the channel consumers use, they expect personalized assistance, at any hour of the day, in their native language.

Digital 360 Must Become the Standard

Increasingly, consumers are discovering products, making purchase decisions and seeking out decisions through digital channels. Brands must undergo digital transformation if they expect to meet and exceed shopper expectations.

But a “one size fits all” approach to digital transformation isn’t the answer.

Each customer is unique. Brands must be able to understand the preferences and behaviors of each customer – in other words, they must have a single, 360-degree view.

Digital 360 must become the standard. Brands must leverage data to truly understand their customers. Then, they’ve got to integrate their processes – from marketing to commerce to service – to deliver seamless, personalized experiences across the purchase journey.

The right technology is a must.

Salesforce + 1440: Key Ingredients of Digital 360

Thousands of brands depend on Salesforce to run their businesses. But Salesforce isn’t just a CRM.

Salesforce has different clouds that are each focused on a different component of the buyer journey. For example, Marketing Cloud empowers businesses to attract customers with the right messages at the right time and in the right places.

However, Salesforce’s clouds are all integrated. That means brands have a single view of a customer that incorporates data from all of the clouds. According to a press release from Salesforce, “Digital 360 combines Salesforce’s industry-leading Marketing Cloud, Commerce Cloud and Experience Cloud to give customers a scalable, data-driven, single source of truth for personalizing customer experiences in today’s all-digital world—from marketing emails and timely ads to online shopping and curbside pickup.”

Having a single source of truth makes it a whole lot easier for brands to deliver personalized services and experiences in order to win, delight and retain customers.

Of course, Salesforce is powerful on its own. However, 1440’s unique solutions empower brands to gain an even more complete customer view right within Salesforce – and deliver outstanding customer experiences.

• Reputation Studio: Modern consumers depend on reviews and Q&A to make informed purchase decisions. Reputation Studio enables brands to manage this content, regardless of source, directly within Service Cloud. This increases agent efficiency and makes it easier to achieve SLAs. What’s more, Reputation Studio enables brands to glean insight from reviews and Q&A which can help them make impactful changes to products and experiences.

• Translation Studio: Three-quarters of consumers are more likely to buy from a brand again if they can receive customer care in their own language. Translation Studio enables brands to effectively communicate with customers – regardless of the languages they speak.

• Commerce Studio: Selling through multiple channels can be challenging. But with Commerce Studio, businesses can manage orders and returns from multiple channels, right within a solution that’s native to Salesforce.

• Messaging Studio: A growing number of consumers are opting to use messaging channels to seek out service. With Messaging Studio, brands can communicate with customers on their favorite messaging channels – directly in Salesforce.

1440’s Partnerships and Integrations Make it Even Easier to Deliver Great Experiences Modern Consumers Expect

1440 is one of Salesforce’s oldest ISV partners. And we’re proud of the strong partnership we’ve built.

1440 also has partnerships and integrations with other leading platforms and apps that empower brands to make the most of every minute of the day – and make Digital 360 a reality.

Amazon has grown to be the largest retailer seller outside of China. And today, the majority of product searches begin on Amazon.

One of the many reasons shoppers choose Amazon is the availability of reviews and customer questions. Brands must monitor this content on Amazon. That’s where the Reputation Studio and Amazon partnership comes in.

It’s no secret that consumers turn to Google throughout the purchase journey. As such, Google plays a powerful role when it comes to winning customers throughout the journey.

Our partnership with Google makes it easier for brands to manage and respond to Google reviews and messages – faster.

Social media channels are some of the most trafficked sites and apps. Facebook (from parent company Meta), in particular, is an important channel for brands looking to make authentic connections with customers.

1440 partners and integrates with Facebook to help brands simplify and streamline their efforts in delighting customers.

Walmart started as a small discount retailer in Rogers, Arkansas. But today, the retail giant operates about 10,500 stores and clubs.

Our partnership with Walmart enables brands to increase sales, monitor reviews and questions, and more – right in Salesforce.

eBay, a leader in global eCommerce, connects millions of buyers and sellers around the world.

Our partnership with eBay empowers sellers to more effectively deliver great experiences by streamlining order management and customer support.

Getting orders onto customers’ doorsteps involves a lot of moving pieces – and shipping costs quickly add up. Shippo eases the burden by helping brands find the best rates from shipping carriers like USPS, DHL, UPS, and FedEx.

Thanks to our partnership with Shippo, companies gain access to one of the most trusted shipping logistics integrations with tracking, management, and analysis of customer information – all in a single location.

Since 2001, ChannelAdvisor has helped brands and retailers streamline operations across sales channels.

Brands and retailers that use ChannelAdvisor and 1440 can bring their customer service full circle – right within Salesforce.

Increasingly, consumers seek out user-generated content (UGC) to make purchase decisions. Bazaarvoice helps leading brands and retailers collect, display and distribute UGC at a global scale.

Our partnership appends the value of Bazaarvoice, enabling brands to collect, respond to and analyze questions and reviews collected by Bazaarvoice – right within Salesforce.

PowerReviews was built on the premise of consumers helping each other. Today, the company helps top brands leverage their feedback for everyone to win.

Mutual customers can manage PowerReviews reviews directly from the Reputation Studio app in Salesforce, alongside myriad other UGC sources.

Yotpo knows that great brands are built on happy customers. The company helps accelerate growth with customer reviews, visual marketing, loyalty, referrals and SMS marketing.

Thanks to our partnership, mutual customers can manage reviews and questions collected through Yotpo alongside content from other channels, right within Salesforce.

Integrations with Other Key Technologies

In addition to our formal partnerships, 1440’s solutions also integrate with dozens of other leading software tools and services, including OpenTable, TrustPilot, Better Business Bureau, DeepL, Magento, Shopify, Shopify Plus and SiteJabber. And that’s just to name a few!

Check out our full list of partnerships and integrations to see if our solutions work well with the tools you’re already using.

Enhance Digital 360 and Unlock Great Customer Experiences with 1440 and our Partners

Modern consumers expect seamless experiences throughout the customer journey. And they expect those experiences to be tailored to them.

In order to deliver great experiences every time, brands must have a single, 360 view of each customer. 1440’s partnerships can make that a reality.