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How Conversational Commerce is Transforming Industries
In today’s world, consumers are always “on.” And there’s plenty of data to back that claim. A report from Asurion found that on average, US consumers check their phones an average of 352 times a day. When a notification comes in, 75% look at it within five minutes. So it’s probably not surprising that consumers…
Read MoreA Business Guide to Multilingual Bots
In the past two years, the number of consumer dollars spent online has grown – a lot. And it seems that growth won’t slow down anytime soon. Insider Intelligence predicts eCommerce will grow 16.1% this year – reaching $1.06 trillion. Clearly, consumers are embracing the convenience and safety of online shopping. And when those consumers…
Read MoreWhy Digital Transformation Must be a Top Priority for Brands (and How Salesforce and 1440 Can Help Make it a Reality)
In the world of business, the phrase “digital transformation” is one that’s used often. But it’s more than just a buzzword. Instead, digital transformation has become a necessity for any brand expecting to meet the ever-changing of modern shoppers. But what exactly is digital transformation? In this blog, we’ll explore what digital transformation is, why…
Read MoreSalesforce Guide to Instagram
The Role of Instagram in the Purchase Journey – and How Brands Can Start Managing This Key Channel More Effectively These days, there are countless factors that influence a consumer’s behavior throughout the purchase journey. Social media is high on the list – especially as e-commerce continues to grow. Today, there are many different social…
Read MoreSalesforce Digital Engagement and 1440 Empower In-Store Associates with Mobile Experiences (7 Examples)
If you’re a brand with brick-and-mortar locations, your in-store associates are one of your most valuable assets. These folks are experts on the ins and outs of your products and services. And they’re on the front line day in and day out – providing trusted advice, recommendations, and service to your customers. It’s critical to…
Read MoreReview Monitoring for Salesforce Users
As a consumer, you probably depend on ratings and reviews to make informed purchase decisions. If so, you’re in good company. According to Bazaarvoice, 89% of consumers consult ratings and reviews before making a purchase. 89% of consumers consult ratings and reviews prior to making a purchase. Source: Bazaarvoice, What’s in a review? As a…
Read MoreReflections on Dreamforce 2023: Omni-Channel is No Longer Optional
It’s hard to believe that Dreamforce 2023 was already a month ago. But one thing is for sure: the impact of this year’s amazing event is sure to stick with us for a long time. 1440 at Dreamforce Here at 1440, we’re big fans of Dreamforce. We’ve attended Salesforce’s signature event for years now in…
Read MoreBanks Were Fined Millions for Not Keeping Records of Messaging Apps. The Solution is Easy.
Remember when the only ways to get in touch with a brand were to call their toll-free number or visit a store? Those days are long gone. Today, more and more consumers turn to apps like WhatsApp, Facebook Messenger, Instagram Messenger, and others to ask questions and get information. In fact, Meta research tells us…
Read MoreHow Consumers Use TikTok Throughout the Purchase Journey – and How Brands Can Start Managing it More Effectively
A customer’s path to purchase is rarely as linear as those textbook sales funnel graphics would have you believe. Instead, the purchase journey is often full of twists and turns. And there are endless factors that influence what action a shopper takes next. Today, one of those key factors is social media. In fact, as…
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