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The eCommerce Guide to Multicultural Holidays
Ready or not, the last quarter of the year is well underway. And that means the holidays will be here before we know it. For brands and retailers, the holiday shopping season is expected to be relatively flat compared to last year. Deloitte predicts holiday retail sales will grow between 4% and 6% this year…
Read MoreTransform Your Customer Care Team From a Cost Center to a Profit Center
Every company has both cost centers and profit centers. Cost centers are departments that are necessary to the business – but don’t directly contribute to its revenue growth. Profit centers, on the other hand, are teams that do directly generate revenue. All too often, customer service is seen as a cost center. Sure, a customer…
Read MoreIntroducing Shipping Studio by 1440: The Salesforce Shipping Solution You’ve Been Looking For
Modern consumers demand great experiences throughout the purchase journey. In fact, Salesforce research found that 88% of customers find the experience a company provides to be as important as its products and services. Brands that focus on CX often see a big return. Consider the fact that customers who have positive experiences with a brand…
Read MoreHow 1440 Helps Brands Reclaim Their Time While Delighting Customers
Consumers have an abundance of choices – whether they’re shopping for a sofa, a holiday gift for a loved one, a bank, a vacation, or just about anything in between. That means you’re likely facing more competition than ever before. Offering great products and services is essential, but it’s no longer enough to win the…
Read More5 UGC Metrics to Add to Your eCommerce KPIs
“You can’t improve what you don’t measure.” This quote, often attributed to Peter Drucker, is one that we hear in the business world quite a bit. And it certainly rings true. Without continuous measurement, it’s impossible for any business to know what’s going well and improve what isn’t. By now, most brands and retailers that…
Read MoreThe Best Brands are Making Ordering Experiences a Priority
Recently, Salesforce released their 2022 State of the Connected Customer study. We’ve loved digging into all the fresh insights about consumer behavior. One particular finding that stood out to us is the fact that customer experience has never been more important. This year’s report found that 88% of customers say the experience a company provides…
Read MoreUncovering Trending Topics in Customer Reviews
Customers’ needs and preferences must be at the heart of any product, service or experience a brand creates. No one’s going to buy something that doesn’t serve their needs. But creating products and experiences that consumers love isn’t a one-time event. Why? Because consumers’ needs, preferences and expectations are constantly in flux. Brands and retailers…
Read More3 Ways Brands Can Address Purchase Blocking Questions and Boost Conversion
Consumers opt to shop online for a number of reasons, including convenience, choice, safety, and the ability to more easily compare options – among others. But there are also some disadvantages of online shopping. One downside is that it can be hard for online shoppers to ask questions (and get them answered). If they were…
Read MoreThe Salesforce User’s Guide to Managing Business Messages
Consumer behavior is always evolving. But the events of the past couple years have accelerated that evolution. Of course, we’ve seen a large (and well-reported) shift in where consumers browse and buy products. According to eMarketer, retail eCommerce grew a staggering 32.4% in 2020. And by 2025, eCommerce is expected to account for nearly a…
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