8 Ways for Brands to Prep for Amazon Prime Day 2021

Last Minute Prep for Prime Day 2021

Amazon Prime Day, one of the most anticipated shopping events of the year, is just a week away. This year’s event will be held June 21-22, a month earlier than usual. So if you’re a brand that sells on Amazon, it’s time to focus on what you can do to make this year’s event a…

Read More

Questions to Ask When Choosing a Business Language Translation Software

Business Language Translation Software Discussion

The success (or failure) of a global business largely depends on its ability to effectively communicate in any language — both internally and externally. Brands that can communicate with customers across the globe are better equipped to win business and foster loyalty. A report from CSA Research found that 76% of consumers prefer to find…

Read More

The Brand’s Guide to Managing Product Questions and Answers

Manage Product Questions

By now, we’ve all seen plenty of headlines about the growth of eCommerce traffic and sales in the midst of the COVID-19 pandemic. But it’s worth reiterating. According to Salesforce’s State of Commerce Report, eCommerce revenue increased 75% year over year in the second quarter of 2020 and 55% in the third quarter. And per…

Read More

6 Things You Might Not Know About Customer Q&As

Things You Didn't Know Amazon Q&A

Imagine there’s a customer shopping for a pair of shoes in a brick-and-mortar store. She’s able to see the shoes in person — and even try them on. And if she has a question standing in the way of her purchase, she can ask the nearest sales associate for help. Now imagine that same customer…

Read More

The Brand’s Guide to App Store Review Management

App Store Review Management

Proactively managing reviews is an important way to protect your online reputation — and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types of reviews on your hands. As an example, let’s consider a brand like Adidas. Consumers can write reviews for Adidas products on Adidas.com — as…

Read More

How 1440 Saves You Time Throughout the Customer Journey

1440 Customer Journey

Jeff Bezos, CEO of Amazon, once said “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff may have said this several years ago, but it’s arguably even more true today.…

Read More

Amazon Ratings vs. Amazon Reviews: What’s the Difference?

Amazon Ratings vs Amazon Reviews

Amazon has steadily grown its market share over the past decade. And the COVID-19 pandemic supercharged that growth. According to Forbes, Amazon’s annual revenue was up 38% in 2020. Of course, there are a number of reasons why a large (and growing) number of shoppers opt to shop on Amazon, including product selection and free,…

Read More

Should Your Brand Use Amazon Advertising?

amazon advertising

Amazon is an important sales channel for a large (and growing) number of brands. According to a Feedadvisor report, 42% more brands are selling on Amazon now than there were just a year ago. Why More Brands are Selling on Amazon This growth probably doesn’t come as a huge surprise. After all, there are many…

Read More