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How [Company] Invested in Customer Relationships with 1440
It was in between bites of mango chiffon cakes in Kyushu and fresh matcha in Kyoto that Danny Taing realized his life’s passion.
Food Subscription
Shopify, Klaviyo, Fomo and more
Continue to grow the brand by engaging with existing customers & winning over new ones
Implement reviews, UGC, & loyalty on and offsite to give passionate fans a voice & inspire potential buyers
An engaged community of preexisting & new customers, as well as exponential growth
Company
Taing couldn’t get enough of the local snacks during his time living and working in Japan. When he returned to the US, he was frustrated to discover that there were almost no authentic Japanese options back home. Taing decided to address this snack-tastrophe head on, and Bokksu — the premium Japanese snack subscription service — was born.
In 2016, Taing was packing boxes by hand to send out to family and friends, hoping his idea would work. Today, Bokksu has grown into a 12-person team with a fulfillment center in Osaka, where boxes are packed and shipped worldwide. As Bokksu’s subscriber count grew, Taing realized it was time to look for a tech partner who could scale with them.
35.3%
Decrease
In Bounce Rate
Challenge
Taing couldn’t get enough of the local snacks during his time living and working in Japan. When he returned to the US, he was frustrated to discover that there were almost no authentic Japanese options back home. Taing decided to address this snack-tastrophe head on, and Bokksu — the premium Japanese snack subscription service — was born.
In 2016, Taing was packing boxes by hand to send out to family and friends, hoping his idea would work. Today, Bokksu has grown into a 12-person team with a fulfillment center in Osaka, where boxes are packed and shipped worldwide. As Bokksu’s subscriber count grew, Taing realized it was time to look for a tech partner who could scale with them.
Solution
Taing couldn’t get enough of the local snacks during his time living and working in Japan. When he returned to the US, he was frustrated to discover that there were almost no authentic Japanese options back home. Taing decided to address this snack-tastrophe head on, and Bokksu — the premium Japanese snack subscription service — was born.
In 2016, Taing was packing boxes by hand to send out to family and friends, hoping his idea would work. Today, Bokksu has grown into a 12-person team with a fulfillment center in Osaka, where boxes are packed and shipped worldwide. As Bokksu’s subscriber count grew, Taing realized it was time to look for a tech partner who could scale with them.
Results
Taing couldn’t get enough of the local snacks during his time living and working in Japan. When he returned to the US, he was frustrated to discover that there were almost no authentic Japanese options back home. Taing decided to address this snack-tastrophe head on, and Bokksu — the premium Japanese snack subscription service — was born.
In 2016, Taing was packing boxes by hand to send out to family and friends, hoping his idea would work. Today, Bokksu has grown into a 12-person team with a fulfillment center in Osaka, where boxes are packed and shipped worldwide. As Bokksu’s subscriber count grew, Taing realized it was time to look for a tech partner who could scale with them.
Advice
Taing couldn’t get enough of the local snacks during his time living and working in Japan. When he returned to the US, he was frustrated to discover that there were almost no authentic Japanese options back home. Taing decided to address this snack-tastrophe head on, and Bokksu — the premium Japanese snack subscription service — was born.
Danny Taing
Founder & CEO