Marketplaces & Channels

The Role of Instagram in the Purchase Journey – and How Brands Can Start Managing This Key Channel More Effectively  These days, there are countless factors that influence a consumer’s behavior throughout the purchase journey. Social media is high on the list – especially as e-commerce continues to grow. Today, there are many different social…

Introduction: An Omnichannel Strategy is No Longer Optional  In the past decade or so, “omnichannel” has been one of the most frequently used retail buzzwords. It’s that aspirational idea of delivering seamless, connected experiences to customers across channels. Today, most brands are on board with the idea of omnichannel. But when it comes to building…

Amazon has officially launched in Belgium! As the European eCommerce market continues to grow, Amazon has strategically opened its doors in another new European market – Belgium. Timed just in time for the Q4 shopping rush, Amazon’s newest European market is consumer-focused, highly tech-savvy and always keen to get a good deal. It’s the tenth…

Reputation Studio by 1440 Now Supports Reddit 1440 is committed to providing digital continuity and efficiency to its customers. Our aim is to make it easy for companies to use a single hub to communicate with customers throughout their journey, instead of wasting time on different platforms. To this aim, our four products span Commerce,…

Hundreds of millions of shoppers worldwide know and love Amazon Prime’s fast and free shipping. They also know the disappointment of forgoing desired purchases from other retailers. When these consumers shop on other sites, they often opt not to buy due to high shipping rates and long wait times. It is common to find yourself…

When the Amazon Prime membership program was first launched, you probably believed it was the most revolutionary idea in the eCommerce world. You simply pay an annual membership fee, and you’re guaranteed free delivery within one or two days. Now Amazon has introduced an even better idea with its Buy with Prime program. The new…

Amazon recently launched a fantastic new service they call Buy With Prime. The program extends the benefits of shopping on Prime to online e-commerce retailers…even those not taking part in the Amazon Prime program. Prime members can shop on any website with the Buy with Prime logo. That means fast shipping and secure purchases. They…

Consumers opt to shop online for a number of reasons, including convenience, choice, safety, and the ability to more easily compare options – among others.  But there are also some disadvantages of online shopping. One downside is that it can be hard for online shoppers to ask questions (and get them answered).  If they were…

The consumer packaged goods (CPG) industry has undergone significant changes in recent years, forcing retailers to adopt novel approaches to enhancing productivity and efficiency. Most notably, CPG organizations are adapting to consumer demands for digital services and moving their operations partially or entirely online. Although the transition to eCommerce has been ongoing for several years,…