Marketplaces & Channels

The ongoing global health crisis has had a significant impact on consumer behavior. Consumers are not only shopping online more, they’re also using online channels to access customer service. In fact, according to Salesforce’s most recent State of Service report, 87% of service professionals indicate that customers have increased their use of digital channels during…

Last month, Amazon announced a change that’ll have a significant impact on how Brands, Manufacturers, and Sellers engage with shoppers: the comments feature on customer reviews will be eliminated, effective immediately. There has been a lot of chatter over forums this week and no doubt some heated conversations with Amazon reps. Understandably, most Brands and…

Sometimes, when a shopper is in the market for something you sell, they bring up your eCommerce site on their web browser of choice and go from there. But oftentimes, that’s not the case. Instead, many shoppers choose to start the digital purchase journey elsewhere — often on Amazon or Google. A survey from CivicScience, cited…

And how your brand can be successful on Amazon’s global sites When it comes to eCommerce in the United States, Amazon reigns king. eMarketer predicts that this year, Amazon will own 38% of eCommerce sales in the U.S. And according to an estimate from Consumer Intelligence Research Partners (CIRP), reported by Digital Commerce 360, Amazon has…

AmazonBasics has been making headline news lately. First there were the antitrust allegations, which claim the company uses insider data to develop its own private label products that directly compete with other brands. Amazon launched its first private label brand, “AmazonBasics” in 2009. Today, they have more than 200 private label brands in a variety of…

5 Top Reasons Your Brand Should be Selling on Amazon In 1994, Jeff Bezos launched Amazon.com as “the Earth’s biggest bookstore.” At the time, the only retailers that felt under threat were other booksellers. But that’s all changed — quickly. Fast forward to 2020, and consumers turn to Amazon to purchase just about anything their…

Amazon is leading the pack as one of the most influential brands in today’s economy. When Amazon first launched in 1995, it was as a website that only sold books. But even then, founder Jeff Bezos had a vision for the company’s rapid growth and mass expansion. He knew from the very beginning that Amazon…

SOCAP re-Imagine, October 20th-23rd 2019, was held at the J.W. Marriott Starr Pass Resort in Tucson, Arizona. The re-Imagine Customer Care Conference was filled with thought leadership and collaboration by Customer Care Professionals and Executives from Global Brands around the world. The event opened on Sunday with the annual golf tournament and hiking experience. Danny…