Ratings & Reviews

As a customer-focused business, you work hard to deliver products and experiences your shoppers love. So ideally, every single one of your shoppers would sing your praises. But that’s just not realistic. Sometimes, things go wrong. Perhaps a shipment is delayed or a shopper receives an item that’s been damaged in transit. Or maybe a…

Customer feedback is essential to a brand’s success. After all, it’s difficult to determine if you’re satisfying your customers’ needs (and understand how you can improve) if you’re not continually asking for input. Of course, there are many ways a shopper can share their feedback on products, brands and experiences. But increasingly, consumers provide input…

Reviews are one of the top factors a shopper considers when making a purchase. And as it turns out, consumers have started to depend on reviews even more during the COVID-19 pandemic. A PowerReviews analysis found that towards the end of April 2020, consumers engaged with reviews prior to making a purchase at double the rate as the same…

Winning brands work tirelessly to develop innovative products that satisfy consumers’ ever changing wants and needs. Of course, these brands also strive to develop products that are safe for consumers to use. In addition to their own safety and quality standards, brands — especially those that manufacture consumer packaged goods — must abide by rules…

Everything you need to know when it comes to responding to negative feedback online. People writing negative reviews want to be heard. They want someone to know that they were disappointed with their experience and want their issue resolved. You need to address customer comments in a way that is personal, authentic, and truly helpful….

How you can leverage customer engagement and expectations to build your brand’s image and bottom line. Nearly all buyers today trust reviews as much as personal recommendations. Though word-of-mouth is still critically important, the conversation has moved from town squares and city streets to the digital landscape. Most people today will hear about your brand’s…

Amazon is leading the pack as one of the most influential brands in today’s economy. When Amazon first launched in 1995, it was as a website that only sold books. But even then, founder Jeff Bezos had a vision for the company’s rapid growth and mass expansion. He knew from the very beginning that Amazon…

In 2009, Peanut Corp. of America lost $1 billion, went bankrupt and closed up its business. All these happened because a batch of their peanut butter was contaminated with salmonella. As a result, 9 people died and hundreds more fell sick after consuming their peanut butter. In a similar incident, Pfizer had to pull its bestselling…

Let’s Talk About Developing Trust A Brief History of Online Reviews It’s no secret: over the last couple of decades, the internet has drastically changed the way we make purchase decisions. Less and less often do we need to travel across town and walk through a big box store to find what we’re looking for….