app stores
A Simple Framework for Managing Your Brand’s Mobile App Reviews
By Faith Hinz |
Reading Time: 6 minutes
It’s no secret that modern consumers are glued to their mobile devices. A recent survey found that nearly half (46%) of consumers spend an average of five to six hours on their phones each day – not including work-related use. Consumers use their mobile devices for myriad purposes – including browsing and buying products and…
The Brand’s Guide to App Store Review Management
By Faith Hinz |
Reading Time: 8 minutes
Proactively managing reviews is an important way to protect your online reputation — and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types of reviews on your hands. As an example, let’s consider a brand like Adidas. Consumers can write reviews for Adidas products on Adidas.com — as…