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Late last year, OpenAI launched ChatGPT, an AI chatbot. And the entire world quickly took notice.  Within days of launch, ChatGPT had one million users. And in January, it reached 100 million active users, making it the “fastest-growing consumer application in history.” For the sake of comparison, it took TikTok nine months to reach 100…

Consumers have an abundance of choices – whether they’re shopping for a sofa, a holiday gift for a loved one, a bank, a vacation, or just about anything in between. That means you’re likely facing more competition than ever before. Offering great products and services is essential, but it’s no longer enough to win the…

Recently, Salesforce released their 2022 State of the Connected Customer study. We’ve loved digging into all the fresh insights about consumer behavior.  One particular finding that stood out to us is the fact that customer experience has never been more important. This year’s report found that 88% of customers say the experience a company provides…

Consumers opt to shop online for a number of reasons, including convenience, choice, safety, and the ability to more easily compare options – among others.  But there are also some disadvantages of online shopping. One downside is that it can be hard for online shoppers to ask questions (and get them answered).  If they were…