brick and mortar

In today’s fast-paced world, the ability to engage with customers on their terms is paramount for businesses looking to thrive. In fact, 78% of customers will buy from the company that responds to their inquiry first. Now that’s a competitive advantage. Salesforce has introduced powerful tools for Digital Engagement, making it easier than ever for…

If you’re a brand with brick-and-mortar locations, your in-store associates are one of your most valuable assets. These folks are experts on the ins and outs of your products and services. And they’re on the front line day in and day out – providing trusted advice, recommendations, and service to your customers. It’s critical to…

There’s widespread speculation that traditional brick and mortar businesses are on their way out; that they’ll soon become extinct, no thanks to online retailers like Amazon. But, this isn’t technically true. Yes, regular brick and mortar businesses without any innovative solutions might become extinct. But those who focus on customer experience and creating a seamless…