consumer behavior

Digital Transformation for Brands

Why Digital Transformation Must be a Top Priority for Brands (and How Salesforce and 1440 Can Help Make it a Reality)

In the world of business, the phrase “digital transformation” is one that’s used often. But it’s more than just a buzzword. Instead, digital transformation has become a necessity for any brand expecting to meet the ever-changing of modern shoppers. But what exactly is digital transformation? In this blog, we’ll explore what digital transformation is, why…

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online ordering experiences

The Best Brands are Making Ordering Experiences a Priority

Recently, Salesforce released their 2022 State of the Connected Customer study. We’ve loved digging into all the fresh insights about consumer behavior.  One particular finding that stood out to us is the fact that customer experience has never been more important. This year’s report found that 88% of customers say the experience a company provides…

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