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Why Digital Transformation Must be a Top Priority for Brands (and How Salesforce and 1440 Can Help Make it a Reality)
By Faith Hinz |
Reading Time: 6 minutes
In the world of business, the phrase “digital transformation” is one that’s used often. But it’s more than just a buzzword. Instead, digital transformation has become a necessity for any brand expecting to meet the ever-changing of modern shoppers. But what exactly is digital transformation? In this blog, we’ll explore what digital transformation is, why…
The Top Challenges of B2C Brands – and How Amazon’s Buy with Prime Can Help Tackle Them
By Faith Hinz |
Reading Time: 8 minutes
It’s no secret that direct-to-consumer (DTC) eCommerce is growing. Per SAP, DTC eCommerce sales in the US grew over 45% last year – accounting for 14% of total retail eCommerce sales. This growth has been fueled both by digitally native brands (think Casper and Dollar Shave Club), as well as established brands (think Nike and…
The Best Brands are Making Ordering Experiences a Priority
By Faith Hinz |
Reading Time: 6 minutes
Recently, Salesforce released their 2022 State of the Connected Customer study. We’ve loved digging into all the fresh insights about consumer behavior. One particular finding that stood out to us is the fact that customer experience has never been more important. This year’s report found that 88% of customers say the experience a company provides…
1440’s Key Takeaways from Shoptalk 2022
By Faith Hinz |
Reading Time: 5 minutes
A few weeks ago, the team at 1440 headed to Las Vegas for Shoptalk 2022, one of our favorite events of the year. And it certainly didn’t disappoint. The event was billed as “retail’s big reunion.” And that’s exactly what it felt like. After a long hiatus from in-person events, it was great to reconnect…