consumer packaged goods
10 Rules of CPG Management in the Digital Age
By Jennifer Jessup |
Reading Time: 5 minutes
The consumer packaged goods (CPG) industry has undergone significant changes in recent years, forcing retailers to adopt novel approaches to enhancing productivity and efficiency. Most notably, CPG organizations are adapting to consumer demands for digital services and moving their operations partially or entirely online. Although the transition to eCommerce has been ongoing for several years,…