getting more reviews

When it comes to reviews, you might have a preferred channel (say, reviews posted and managed on your own website). But today’s consumers have choices. They can write and read reviews on a plethora of sites depending on the industry vertical. So while hosting reviews on your own dot com is great—especially as brands push…

Sometimes, when a shopper is in the market for something you sell, they bring up your eCommerce site on their web browser of choice and go from there. But oftentimes, that’s not the case. Instead, many shoppers choose to start the digital purchase journey elsewhere — often on Amazon or Google. A survey from CivicScience, cited…

In the past, Black Friday marked the official start of the holiday shopping season. But this year, things are looking a lot different. For many consumers, the 2020 holiday shopping season is already well underway. According to a survey from Digital Commerce 360 and Bizrate Insights, 70% of consumers plan to start their holiday shopping before…

Product returns are an ongoing frustration for the majority of brands and retailers — especially those that sell online. CNBC reports that 15-40% percent of online purchases are returned, compared to 5-10% of in-store purchases. And it seems the problem is only getting bigger. In light of the COVID-19 pandemic, more consumers are shopping online. As a…

There’s widespread speculation that traditional brick and mortar businesses are on their way out; that they’ll soon become extinct, no thanks to online retailers like Amazon. But, this isn’t technically true. Yes, regular brick and mortar businesses without any innovative solutions might become extinct. But those who focus on customer experience and creating a seamless…