messaging studio
Salesforce Digital Engagement and 1440 Empower In-Store Associates with Mobile Experiences (7 Examples)
By Faith Hinz |
Reading Time: 5 minutes
If you’re a brand with brick-and-mortar locations, your in-store associates are one of your most valuable assets. These folks are experts on the ins and outs of your products and services. And they’re on the front line day in and day out – providing trusted advice, recommendations, and service to your customers. It’s critical to…
Save Time and Deliver Better Experiences with Instagram Chatbots
By 1440, Inc. |
Reading Time: 7 minutes
In the early days of Instagram, the platform was primarily used as a way for individuals to share photos and videos. Today, it plays an important role in the purchase journey of many consumers. In fact, 72% of Instagram users have made a purchase decision based on something they saw on the platform. Of course,…
Beyond Entertainment: The Business Value of TikTok and TikTok Shop
By Jennifer Jessup |
Reading Time: 5 minutes
Chances are, you’re familiar with TikTok. You might even have a TikTok user living under your roof. Maybe that TikTok user is you. That endless stream of short form videos set to catchy music is certainly entertaining. But TikTok also packs some serious business value for brands that do it right. TikTok plays a key…
Banks Were Fined Millions for Not Keeping Records of Messaging Apps. The Solution is Easy.
By Faith Hinz |
Reading Time: 4 minutes
Remember when the only ways to get in touch with a brand were to call their toll-free number or visit a store? Those days are long gone. Today, more and more consumers turn to apps like WhatsApp, Facebook Messenger, Instagram Messenger, and others to ask questions and get information. In fact, Meta research tells us…
How Consumers Use TikTok Throughout the Purchase Journey – and How Brands Can Start Managing it More Effectively
By Faith Hinz |
Reading Time: 8 minutes
A customer’s path to purchase is rarely as linear as those textbook sales funnel graphics would have you believe. Instead, the purchase journey is often full of twists and turns. And there are endless factors that influence what action a shopper takes next. Today, one of those key factors is social media. In fact, as…
Salesforce Guide to Instagram
By Faith Hinz |
Reading Time: 7 minutes
The Role of Instagram in the Purchase Journey – and How Brands Can Start Managing This Key Channel More Effectively These days, there are countless factors that influence a consumer’s behavior throughout the purchase journey. Social media is high on the list – especially as e-commerce continues to grow. Today, there are many different social…
How Conversational Commerce is Transforming Industries
By Faith Hinz |
Reading Time: 6 minutes
In today’s world, consumers are always “on.” And there’s plenty of data to back that claim. A report from Asurion found that on average, US consumers check their phones an average of 352 times a day. When a notification comes in, 75% look at it within five minutes. So it’s probably not surprising that consumers…
Conversational Commerce: Connecting Brands to Consumers Throughout the Purchase Journey
By Faith Hinz |
Reading Time: 7 minutes
How conversational commerce can empower your brand to break through the noise and connect with mobile-first consumers throughout the purchase journey In the recent past, a couple of brands have dominated any given product or service category. Consumers shopping for soda chose Pepsi or Coke. Those shopping for makeup would pick CoverGirl or L’Oréal. That’s…
Omnichannel Guide: A Holistic Look at the Most Popular Messaging Channels
By Faith Hinz |
Reading Time: 7 minutes
In the past, a person would pick up the phone when they needed to get in touch with a family member or friend. But these days, they’re more likely to turn to messaging services and apps like texting, WhatsApp or Facebook Messenger to stay in touch. In fact, in 2021, the number of people using…