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Remember when the only ways to get in touch with a brand were to call their toll-free number or visit a store? Those days are long gone. Today, more and more consumers turn to apps like WhatsApp, Facebook Messenger, Instagram Messenger, and others to ask questions and get information. In fact, Meta research tells us…

Amazon has officially launched in Belgium! As the European eCommerce market continues to grow, Amazon has strategically opened its doors in another new European market – Belgium. Timed just in time for the Q4 shopping rush, Amazon’s newest European market is consumer-focused, highly tech-savvy and always keen to get a good deal. It’s the tenth…

Modern consumers demand great experiences throughout the purchase journey. In fact, Salesforce research found that 88% of customers find the experience a company provides to be as important as its products and services.  Brands that focus on CX often see a big return. Consider the fact that customers who have positive experiences with a brand…

Hundreds of millions of shoppers worldwide know and love Amazon Prime’s fast and free shipping. They also know the disappointment of forgoing desired purchases from other retailers. When these consumers shop on other sites, they often opt not to buy due to high shipping rates and long wait times. It is common to find yourself…

A few weeks ago, the team at 1440 headed to Las Vegas for Shoptalk 2022, one of our favorite events of the year. And it certainly didn’t disappoint. The event was billed as “retail’s big reunion.” And that’s exactly what it felt like. After a long hiatus from in-person events, it was great to reconnect…

Responding to reviews, regardless of where those reviews were written, is so important. When you respond to a negative review, you have the opportunity to turn a bad situation around and show the reviewer (and future prospective customers) that you care. Here at 1440, we strongly believe brands should respond to reviews, regardless of where…

Last month, Amazon announced a change that’ll have a significant impact on how Brands, Manufacturers, and Sellers engage with shoppers: the comments feature on customer reviews will be eliminated, effective immediately. There has been a lot of chatter over forums this week and no doubt some heated conversations with Amazon reps. Understandably, most Brands and…