review management

As a consumer, you probably depend on ratings and reviews to make informed purchase decisions. If so, you’re in good company. According to Bazaarvoice, 89% of consumers consult ratings and reviews before making a purchase. 89% of consumers consult ratings and reviews prior to making a purchase. Source: Bazaarvoice, What’s in a review?  As a…

What you need to know in 2023 to optimize your brand’s ratings and reviews strategy The importance of ratings and reviews in the purchase journey can no longer be denied. As such, your brand likely has a plan in place to collect ratings and reviews from existing customers – and display this content to help…

It’s no secret that modern consumers are glued to their mobile devices. A recent survey found that nearly half (46%) of consumers spend an average of five to six hours on their phones each day – not including work-related use. Consumers use their mobile devices for myriad purposes – including browsing and buying products and…

We’re in the midst of a lot of economic uncertainty. Turn on the news or open a web browser and you’re sure to be bombarded with headlines about hiring freezes, rising inflation and interest rates, decreased spending, and a possible recession looming around the corner.  In times of economic uncertainty, it’s not uncommon for consumers…

Reputation Studio by 1440 Now Supports Reddit 1440 is committed to providing digital continuity and efficiency to its customers. Our aim is to make it easy for companies to use a single hub to communicate with customers throughout their journey, instead of wasting time on different platforms. To this aim, our four products span Commerce,…

“You can’t improve what you don’t measure.” This quote, often attributed to Peter Drucker, is one that we hear in the business world quite a bit. And it certainly rings true. Without continuous measurement, it’s impossible for any business to know what’s going well and improve what isn’t. By now, most brands and retailers that…

Customers’ needs and preferences must be at the heart of any product, service or experience a brand creates. No one’s going to buy something that doesn’t serve their needs. But creating products and experiences that consumers love isn’t a one-time event. Why? Because consumers’ needs, preferences and expectations are constantly in flux. Brands and retailers…

By now, reviews are a part of daily life for most consumers. They consult this content when shopping for new products, considering which businesses to visit, choosing a mobile app to download, and even when considering a new job – not to mention myriad other situations. In fact, our recent survey on the role of…

Over-Moderating Customer Feedback and Q&As Reduces Brand Authenticity Consumers have endless information at their fingertips when researching what products to purchase. But these days, they rely less on brand-provided messaging and marketing – and more on feedback from others like them. How do they access this feedback? Increasingly, by engaging with reviews, questions and answers…