salesforce

You might have a loyal customer base that loves your products. But today’s consumers value experiences as much as they do products. In fact, Salesforce research found that 80% of consumers say that the experiences a brand offers are just as important as its products. And a single bad experience can be enough to scare…

In the world of business, the phrase “digital transformation” is one that’s used often. But it’s more than just a buzzword. Instead, digital transformation has become a necessity for any brand expecting to meet the ever-changing of modern shoppers. But what exactly is digital transformation? In this blog, we’ll explore what digital transformation is, why…

The Role of Instagram in the Purchase Journey – and How Brands Can Start Managing This Key Channel More Effectively  These days, there are countless factors that influence a consumer’s behavior throughout the purchase journey. Social media is high on the list – especially as e-commerce continues to grow. Today, there are many different social…

In today’s fast-paced world, the ability to engage with customers on their terms is paramount for businesses looking to thrive. In fact, 78% of customers will buy from the company that responds to their inquiry first. Now that’s a competitive advantage. Salesforce has introduced powerful tools for Digital Engagement, making it easier than ever for…

If you’re a brand with brick-and-mortar locations, your in-store associates are one of your most valuable assets. These folks are experts on the ins and outs of your products and services. And they’re on the front line day in and day out – providing trusted advice, recommendations, and service to your customers. It’s critical to…

These days, the vast majority of consumers with smartphones have at least one messaging app. Increasingly, they’re using these apps to connect with brands – whenever and wherever a need arises. In fact, 66% of online adults say messaging is their preferred way of communicating with a business. That number is even higher – 72%…

Consumer behavior and preferences are always changing. That’s nothing new. However, in the last few years, we’ve seen a rapid (and dramatic) shift in the way shoppers browse and buy consumer goods – and how they interact with the brands that make these products. Today’s shoppers have endless information at their fingertips. While in-store shopping…

As a consumer, you probably depend on ratings and reviews to make informed purchase decisions. If so, you’re in good company. According to Bazaarvoice, 89% of consumers consult ratings and reviews before making a purchase. 89% of consumers consult ratings and reviews prior to making a purchase. Source: Bazaarvoice, What’s in a review?  As a…

Chances are, you’re familiar with TikTok. You might even have a TikTok user living under your roof. Maybe that TikTok user is you. That endless stream of short form videos set to catchy music is certainly entertaining. But TikTok also packs some serious business value for brands that do it right. TikTok plays a key…