salesforce

A customer’s path to purchase is rarely as linear as those textbook sales funnel graphics would have you believe. Instead, the purchase journey is often full of twists and turns. And there are endless factors that influence what action a shopper takes next.  Today, one of those key factors is social media. In fact, as…

Say goodbye to lengthy webinars that consume your schedule, and say hello to bite-size, knowledge-packed sessions that empower you to learn something new in just minutes. In today’s fast-paced world, time is a precious commodity. Finding efficient ways to learn and engage is essential. That’s why 1440.io is bringing you the innovative “7-Minute Series.” This…

These days, consumers expect outstanding experiences throughout the purchase journey. While customer experience is a cross-functional responsibility, there’s one team that plays a particularly critical role: the customer care team. Customer Care Reps: The Unsung Heroes  Your customer care representatives are brand ambassadors. They’re the folks interacting with customers day in and day out. These…

How conversational commerce can empower your brand to break through the noise and connect with mobile-first consumers throughout the purchase journey  In the recent past, a couple of brands have dominated any given product or service category. Consumers shopping for soda chose Pepsi or Coke. Those shopping for makeup would pick CoverGirl or L’Oréal.  That’s…

There are roughly 7,000 languages spoken across the globe. So if you’re a global business, you’re bound to be faced with language barriers – both internally and when engaging with customers.  Even if you’re NOT a global business, you’re sure to encounter plenty of customers who speak a language that’s different from yours. According to…

Oftentimes, the word “eCommerce” conjures up images of a shopper browsing a website, adding an item (or items) to their cart, and then completing the checkout process. But the reality is, there are plenty of new, innovative ways of purchasing products online – including social commerce, conversational commerce, and augmented reality – just to name…

At Dreamforce 2022, Salesforce announced a new partnership with Meta’s WhatsApp. This means that companies leveraging Salesforce are able to communicate with their customers via WhatsApp’s proprietary messaging system. The partnership is poised to make business communication via Salesforce easier, and better than ever. But it also means that businesses need a translation service so…

Reputation Studio by 1440 Now Supports Reddit 1440 is committed to providing digital continuity and efficiency to its customers. Our aim is to make it easy for companies to use a single hub to communicate with customers throughout their journey, instead of wasting time on different platforms. To this aim, our four products span Commerce,…

During the height of the pandemic, a lot of our favorite things were put on hold. Vacations. Gatherings with family and friends. And our favorite in-person industry events like Dreamforce.  Sure, Dreamforce, one of the largest (and arguably the best) tech conferences in the world never really went away. In the past couple of years,…