shopper engagement
Using Messaging to Re-engage Abandoned Carts
By 1440, Inc. |
Reading Time: 6 minutes
Ideally, every shopper who landed on your ecommerce site would find something that perfectly fit their needs, add it to their cart, and complete the transaction. But that’s just not realistic. If cart abandonment is a challenge for your brand, you’re not alone. It’s an extremely common problem across all brands and industries. But that…
Top 8 Reasons to Start Using Google’s Business Messages
By Faith Hinz |
Reading Time: 8 minutes
Walking into a brick-and-mortar store and speaking with a sales or customer service associate or picking up the phone and dialing an 800 number were once the primary ways consumers communicated with brands and got pre- and post-sale service. But that’s no longer the case. Today, consumers seek out service via a variety of different…
22 Real-Life Examples of Helpful Answers to Customer Q&A
By Faith Hinz |
Reading Time: 10 minutes
Oftentimes, shoppers have questions standing in the way of a purchase decision. This is true regardless of whether the consumer is shopping online or at a physical store location. Of course, if a consumer is shopping in-store and has an unanswered question, they can find the nearest sales associate to get an answer. But online…
5 Components of a Helpful Review
By Faith Hinz |
Reading Time: 6 minutes
Reviews were once a novel concept. But today, they’re an important resource consumers depend on to make decisions of all kinds, from what products to purchase to which businesses to visit — and everything in between. In fact, a survey from PowerReviews found that 94% of consumers always or regularly consult reviews when shopping online….
The 10 Top Benefits of Live Chat for Businesses
By Faith Hinz |
Reading Time: 7 minutes
Providing great service is essential to winning new customers — and retaining the ones you’ve got. Case in point? According to Salesforce, nearly three-quarters of consumers have made purchase decisions based on their customer service experiences. And 91% indicate that a positive customer service experience improves the likelihood of a repeat purchase. But the channels…
How Quickly Should You Respond to Reviews?
By Faith Hinz |
Reading Time: 8 minutes
The ongoing global health crisis has had a significant impact on consumer behavior. Consumers are not only shopping online more, they’re also using online channels to access customer service. In fact, according to Salesforce’s most recent State of Service report, 87% of service professionals indicate that customers have increased their use of digital channels during…
Comments on Amazon Reviews Going Away: 5 Ways for Brands to Adapt
By Faith Hinz |
Reading Time: 7 minutes
Last month, Amazon announced a change that’ll have a significant impact on how Brands, Manufacturers, and Sellers engage with shoppers: the comments feature on customer reviews will be eliminated, effective immediately. There has been a lot of chatter over forums this week and no doubt some heated conversations with Amazon reps. Understandably, most Brands and…
How User-Generated Content Will Impact 2020 Holiday eCommerce (and How to Get Ahead Now)
By Faith Hinz |
Reading Time: 9 minutes
Introduction Fall is officially underway! In many parts of the country, the air is getting crisper and the leaves are changing colors. And that can only mean one thing: the 2020 holiday season is just around the corner. In fact, many consumers are already in holiday shopping mode. Our friends at PowerReviews surveyed more than 5,000 consumers in August…
Why Service Level Agreements Matter to Brands
By Faith Hinz |
Reading Time: 6 minutes
The majority of U.S. states have eased their stay-at-home orders, but many people are still reluctant to venture into crowded brick-and-mortar stores. And that means more consumers are shopping online. According to data from Bazaarvoice, in April 2020, eCommerce orders were up 96% year-over-year. With this rapid growth in eCommerce comes an increased dependence on user-generated…