shopper engagement

Reviews are one of the top factors a shopper considers when making a purchase. And as it turns out, consumers have started to depend on reviews even more during the COVID-19 pandemic. A PowerReviews analysis found that towards the end of April 2020, consumers engaged with reviews prior to making a purchase at double the rate as the same…

In a relatively short amount of time, the COVID-19 pandemic has completely turned our world upside down. Concerns about health, safety and the state of the economy have left many of us feeling anxious and scared. Plus, stay-at-home orders and social distancing measures, though necessary, have resulted in widespread feelings of loneliness and isolation. It’s…

Everything you need to know when it comes to responding to negative feedback online. People writing negative reviews want to be heard. They want someone to know that they were disappointed with their experience and want their issue resolved. You need to address customer comments in a way that is personal, authentic, and truly helpful….

There’s widespread speculation that traditional brick and mortar businesses are on their way out; that they’ll soon become extinct, no thanks to online retailers like Amazon. But, this isn’t technically true. Yes, regular brick and mortar businesses without any innovative solutions might become extinct. But those who focus on customer experience and creating a seamless…