strategy

Amazon is an important sales channel for a large (and growing) number of brands. According to a Feedadvisor report, 42% more brands are selling on Amazon now than there were just a year ago. Why More Brands are Selling on Amazon This growth probably doesn’t come as a huge surprise. After all, there are many…

Sometimes, when a shopper is in the market for something you sell, they bring up your eCommerce site on their web browser of choice and go from there. But oftentimes, that’s not the case. Instead, many shoppers choose to start the digital purchase journey elsewhere — often on Amazon or Google. A survey from CivicScience, cited…