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Why an Omnichannel Strategy is a Must-Have for Customer-Centric Brands
By Faith Hinz |
Reading Time: 12 minutes
Introduction: An Omnichannel Strategy is No Longer Optional In the past decade or so, “omnichannel” has been one of the most frequently used retail buzzwords. It’s that aspirational idea of delivering seamless, connected experiences to customers across channels. Today, most brands are on board with the idea of omnichannel. But when it comes to building…