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You might have a loyal customer base that loves your products. But today’s consumers value experiences as much as they do products. In fact, Salesforce research found that 80% of consumers say that the experiences a brand offers are just as important as its products. And a single bad experience can be enough to scare…

In the past two years, the number of consumer dollars spent online has grown – a lot. And it seems that growth won’t slow down anytime soon. Insider Intelligence predicts eCommerce will grow 16.1% this year – reaching $1.06 trillion. Clearly, consumers are embracing the convenience and safety of online shopping. And when those consumers…

These days, the vast majority of consumers with smartphones have at least one messaging app. Increasingly, they’re using these apps to connect with brands – whenever and wherever a need arises. In fact, 66% of online adults say messaging is their preferred way of communicating with a business. That number is even higher – 72%…

There are roughly 7,000 languages spoken across the globe. So if you’re a global business, you’re bound to be faced with language barriers – both internally and when engaging with customers.  Even if you’re NOT a global business, you’re sure to encounter plenty of customers who speak a language that’s different from yours. According to…

Amazon has officially launched in Belgium! As the European eCommerce market continues to grow, Amazon has strategically opened its doors in another new European market – Belgium. Timed just in time for the Q4 shopping rush, Amazon’s newest European market is consumer-focused, highly tech-savvy and always keen to get a good deal. It’s the tenth…

At Dreamforce 2022, Salesforce announced a new partnership with Meta’s WhatsApp. This means that companies leveraging Salesforce are able to communicate with their customers via WhatsApp’s proprietary messaging system. The partnership is poised to make business communication via Salesforce easier, and better than ever. But it also means that businesses need a translation service so…

Ready or not, the last quarter of the year is well underway. And that means the holidays will be here before we know it. For brands and retailers, the holiday shopping season is expected to be relatively flat compared to last year. Deloitte predicts holiday retail sales will grow between 4% and 6% this year…

Consumers have an abundance of choices – whether they’re shopping for a sofa, a holiday gift for a loved one, a bank, a vacation, or just about anything in between. That means you’re likely facing more competition than ever before. Offering great products and services is essential, but it’s no longer enough to win the…

These days, many of the best, most highly regarded brands depend on the Salesforce platform to run their businesses. There, they manage all aspects of the customer lifecycle – from marketing to sales to service – and everything in between. Salesforce understands that businesses aren’t one-size-fits-all. And one of the beauties of the platform is…