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Digital Transformation Thought Leadership
Conversational Commerce: Connecting Brands to Consumers Throughout the Purchase Journey
How conversational commerce can empower your brand to break through the noise and connect with mobile-first consumers throughout the purchase journey In the recent past, a couple of brands have dominated any given product or service category. Consumers shopping for soda chose Pepsi or Coke. Those shopping for makeup would pick CoverGirl or L’OrĂ©al. That’s…
The Complete Guide to Salesforce Language Translation
There are roughly 7,000 languages spoken across the globe. So if you’re a global business, you’re bound to be faced with language barriers – both internally and when engaging with customers. Even if you’re NOT a global business, you’re sure to encounter plenty of customers who speak a language that’s different from yours. According to…
Unlocking the Power of Conversational Commerce for Salesforce: Tips, Strategies, and Tools
Oftentimes, the word “eCommerce” conjures up images of a shopper browsing a website, adding an item (or items) to their cart, and then completing the checkout process. But the reality is, there are plenty of new, innovative ways of purchasing products online – including social commerce, conversational commerce, and augmented reality – just to name…