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Digital Transformation Thought Leadership
The Salesforce User’s Guide to Managing Business Messages
Consumer behavior is always evolving. But the events of the past couple years have accelerated that evolution. Of course, we’ve seen a large (and well-reported) shift in where consumers browse and buy products. According to eMarketer, retail eCommerce grew a staggering 32.4% in 2020. And by 2025, eCommerce is expected to account for nearly a…
Extend Your Salesforce Live Agent Capabilities with Google’s Business Messages
Consumers have certain, basic expectations when it comes to customer service. That’s nothing new. For example, most have always expected friendly agents and quick resolutions to their issues. But these days, consumers have higher standards than ever before. Per Salesforce’s State of the Connected Customer, over half of consumers say the crises of the past two…
6 Ways Brands Can Provide Stellar Customer Service Across Marketplaces
These days, the vast majority of brands sell through a number of different channels. Taking a multichannel approach to sales ensures these brands can get their products in front of more customers in more places, and in doing so, maximize sales. Of course, each brand’s mix of sales channels looks different. But it might include…