Skip to contentConsumer Communication Preferences Survey
Consumers' preferred communication channels are shifting. While in-person and phone interactions are still important, new channels are emerging and gaining favor with consumers. 1440 surveyed 500 consumers to find out how they want to interact with brands in 2022.
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Providing great service is essential to winning new customers — and retaining the ones you’ve got. Case in point? According to Salesforce, nearly three-quarters of consumers have made purchase decisions based on their customer service experiences. And 91% indicate that a positive customer service experience improves the likelihood of a repeat purchase. But the channels…
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