Skip to contentConsumer Reviews and Q&A Expectations Survey
The Growing Role of UGC in the Purchase Journey (and How Brands Stack Up Against Shopper Expectations)
The How & Why of Consumer Reviews and Q&A
Insights from 500+ Consumers and 250+ Brands
We’re experiencing a huge shift in the way consumers navigate the purchase journey. Consumers are skipping trips to the store in favor of online shopping. And regardless of where they’re shopping, they depend on ratings and reviews and customer questions and answers (Q&A) to make informed purchase decisions.
But what exactly do consumers expect in terms of reviews and Q&A? And are brands meeting these expectations – or are they falling flat? We surveyed more than 500 consumers and 250 brands to find out.
Download the Survey Report to learn:
- The factors that influence purchase decisions the most
- How consumers use reviews and Q&A when browsing and buying products – and how this content impacts their purchase behavior
- Why consumers write reviews – and what they expect to happen when they do so
- And more!
Brands must understand the expectations of shoppers if they are to meet (and exceed) them. Grab your free copy of the eBook to find out what consumers want.
Other Resources You Might Enjoy
8 Benefits of Customer Service Outsourcing
Customer service should never be an afterthought. Instead, winning brands must make it a priority to consistently deliver great service before, during and after the sale. Providing great service pays off. According to Salesforce’s State of the Connected Consumer report, 71% of consumers have made a purchase decision based on the quality of customer service…
Questions to Ask When Choosing a Business Language Translation Software
The success (or failure) of a global business largely depends on its ability to effectively communicate in any language — both internally and externally. Brands that can communicate with customers across the globe are better equipped to win business and foster loyalty. A report from CSA Research found that 76% of consumers prefer to find…
How to Simplify Multi-Channel Review Management in Salesforce
When it comes to reviews, you might have a preferred channel (say, reviews posted and managed on your own website). But today’s consumers have choices. They can write and read reviews on a plethora of sites depending on the industry vertical. So while hosting reviews on your own dot com is great—especially as brands push…
- « Previous
- 1
- …
- 9
- 10
- 11