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Uncovering Trending Topics in Customer Reviews
Customers’ needs and preferences must be at the heart of any product, service or experience a brand creates. No one’s going to buy something that doesn’t serve their needs. But creating products and experiences that consumers love isn’t a one-time event. Why? Because consumers’ needs, preferences and expectations are constantly in flux. Brands and retailers…
3 Ways Brands Can Address Purchase Blocking Questions and Boost Conversion
Consumers opt to shop online for a number of reasons, including convenience, choice, safety, and the ability to more easily compare options – among others. But there are also some disadvantages of online shopping. One downside is that it can be hard for online shoppers to ask questions (and get them answered). If they were…
The Salesforce User’s Guide to Managing Business Messages
Consumer behavior is always evolving. But the events of the past couple years have accelerated that evolution. Of course, we’ve seen a large (and well-reported) shift in where consumers browse and buy products. According to eMarketer, retail eCommerce grew a staggering 32.4% in 2020. And by 2025, eCommerce is expected to account for nearly a…