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From Google to Amazon: Do Reviews Help SEO?
Sometimes, when a shopper is in the market for something you sell, they bring up your eCommerce site on their web browser of choice and go from there. But oftentimes, that’s not the case. Instead, many shoppers choose to start the digital purchase journey elsewhere — often on Amazon or Google. A survey from CivicScience, cited…
A Look Back at Amazon’s First Month in Sweden
And how your brand can be successful on Amazon’s global sites When it comes to eCommerce in the United States, Amazon reigns king. eMarketer predicts that this year, Amazon will own 38% of eCommerce sales in the U.S. And according to an estimate from Consumer Intelligence Research Partners (CIRP), reported by Digital Commerce 360, Amazon has…
Product Reviews: The Missing Component of Your Product Launch Strategy
Consumers’ needs and wants are constantly evolving. As such, a product that was once a hit can easily lose its luster if it fails to keep pace with shopper preferences. For example, BlackBerry once controlled a whopping 50% of the smartphone market in the U.S. But the company didn’t innovate quickly enough to keep up…