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Monitoring Adverse Effects Through Reviews
In 2009, Peanut Corp. of America lost $1 billion, went bankrupt and closed up its business. All these happened because a batch of their peanut butter was contaminated with salmonella. As a result, 9 people died and hundreds more fell sick after consuming their peanut butter. In a similar incident, Pfizer had to pull its bestselling…
How Online Product Reviews Impact Brick and Mortar Sales
There’s widespread speculation that traditional brick and mortar businesses are on their way out; that they’ll soon become extinct, no thanks to online retailers like Amazon. But, this isn’t technically true. Yes, regular brick and mortar businesses without any innovative solutions might become extinct. But those who focus on customer experience and creating a seamless…
Reimagining Customer Care at SOCAP 2019
SOCAP re-Imagine, October 20th-23rd 2019, was held at the J.W. Marriott Starr Pass Resort in Tucson, Arizona. The re-Imagine Customer Care Conference was filled with thought leadership and collaboration by Customer Care Professionals and Executives from Global Brands around the world. The event opened on Sunday with the annual golf tournament and hiking experience. Danny…