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Banks Were Fined Millions for Not Keeping Records of Messaging Apps. The Solution is Easy.

By Faith Hinz | October 9, 2023

Remember when the only ways to get in touch with a brand were to call their toll-free number or visit a store? Those days are long gone. Today, more and more consumers turn to apps like WhatsApp, Facebook Messenger, Instagram Messenger, and others to ask questions and get information. In fact, Meta research tells us…

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How Marketing Teams Can Tap into Conversational Commerce to Attract, Convert, and Retain More Customers

By Faith Hinz | May 23, 2023

Once, not so long ago, most brands sunk the majority of their marketing dollars into traditional initiatives like TV and radio commercials, print ads, direct mail, and outdoor advertising.  Then, eCommerce started gaining traction, and many brands started shifting their marketing spend online. Yet, most took a generic, one-size-fits-all approach, blanketing an entire audience with…