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Chat Apps Changing CRM

Retail Trends: How Chat Apps Are Changing CRM

By Jon Jessup | July 13, 2021

Chat apps have the potential to become a leading CRM communication channel, especially for simple inquiries. Why? People love chat apps. Many people—possibly even you—visit chat apps multiple times a day to connect with friends, family, and increasingly brands. Customer-centric service requires that you join your customers in all their favorite chat apps, and that…

ugc-digital-shelf-optimization

Is UGC the Key to Optimizing Your Digital Shelf?

By Faith Hinz | July 8, 2021

2020 was a year unlike any other. Events and vacations were canceled. Jobs were lost. And people spent a whole lot more time at home. Consumers also spent more money online than ever before. According to eMarketer, worldwide eCommerce sales grew a whopping 27.6% in 2020. Experts predict this growth won’t slow down anytime soon.…

Benefits of Live Chat for Business

The 10 Top Benefits of Live Chat for Businesses

By Faith Hinz | July 1, 2021

Providing great service is essential to winning new customers — and retaining the ones you’ve got. Case in point? According to Salesforce, nearly three-quarters of consumers have made purchase decisions based on their customer service experiences. And 91% indicate that a positive customer service experience improves the likelihood of a repeat purchase. But the channels…