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The Converting Power Behind Buy With Prime: What Your Brand Needs to Know
Let’s face it: the global marketplace has never been more crowded. Consumers have plentiful options – regardless of what they’re shopping for. So if you’re like most brands, you’re always looking for innovative ways to attract shoppers – and then convert them from browsers to buyers. Last year, Amazon launched Buy with Prime, which empowers…
Why Conversational Commerce is a Winning Strategy for Reaching Shoppers Across Generations
Each generation has unique shopping habits and preferences. As such, a strategy that resonates with one generation of shoppers may fall flat for another. Yet, there’s one strategy winning brands are leveraging to connect with consumers of all generations: conversational commerce. Read on as we take a closer look at each generation – and explore…
Conversational Commerce: Connecting Brands to Consumers Throughout the Purchase Journey
How conversational commerce can empower your brand to break through the noise and connect with mobile-first consumers throughout the purchase journey In the recent past, a couple of brands have dominated any given product or service category. Consumers shopping for soda chose Pepsi or Coke. Those shopping for makeup would pick CoverGirl or L’Oréal. That’s…