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The Future of Conversational Commerce Ads
What’s Next for Conversational Commerce Ads – and Why it’s Worth Your Attention For centuries, businesses have leveraged the power of conversations to build trust and grow sales. For example, the most successful door-to-door salespeople became proficient at making quick connections with prospects – and then closing the deal. And the best in-store sales associates…
Bridging the Gaps to Deliver a Better D2C eCommerce Experience
For the past decade, eCommerce was experiencing steady growth. But then the COVID-19 pandemic hit – sending that growth into overdrive. According to data from the U.S. Census Bureau, eCommerce grew more than 32% in 2020. For brands, this explosive growth presented both challenges and opportunities. At the onset of the pandemic, many consumers limited…
The Top Challenges of B2C Brands – and How Amazon’s Buy with Prime Can Help Tackle Them
It’s no secret that direct-to-consumer (DTC) eCommerce is growing. Per SAP, DTC eCommerce sales in the US grew over 45% last year – accounting for 14% of total retail eCommerce sales. This growth has been fueled both by digitally native brands (think Casper and Dollar Shave Club), as well as established brands (think Nike and…