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By Faith Hinz | September 27, 2022

Modern consumers demand great experiences throughout the purchase journey. In fact, Salesforce research found that 88% of customers find the experience a company provides to be as important as its products and services.  Brands that focus on CX often see a big return. Consider the fact that customers who have positive experiences with a brand…

Digital Transformation and Other Highlights from eTail East

By Jennifer Jessup | August 22, 2022

At 1440, we pride ourselves on being among the sponsors of one of the world’s leading eCommerce conferences, eTail East. This year’s edition was held at Sheraton, Boston, premised on encouraging digital transformation in retail. And if you missed this year’s conference, don’t worry. Here’s a quick rundown of a few things you missed during…

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By Faith Hinz | August 4, 2022

“You can’t improve what you don’t measure.” This quote, often attributed to Peter Drucker, is one that we hear in the business world quite a bit. And it certainly rings true. Without continuous measurement, it’s impossible for any business to know what’s going well and improve what isn’t. By now, most brands and retailers that…