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The Best Brands are Making Ordering Experiences a Priority
Recently, Salesforce released their 2022 State of the Connected Customer study. We’ve loved digging into all the fresh insights about consumer behavior. One particular finding that stood out to us is the fact that customer experience has never been more important. This year’s report found that 88% of customers say the experience a company provides…
3 Ways Brands Can Address Purchase Blocking Questions and Boost Conversion
Consumers opt to shop online for a number of reasons, including convenience, choice, safety, and the ability to more easily compare options – among others. But there are also some disadvantages of online shopping. One downside is that it can be hard for online shoppers to ask questions (and get them answered). If they were…
10 Examples of Conversational Commerce in Action
Engaging in authentic conversations has always been an effective way to sell across all industries. Consider a consumer walking into a brick-and-mortar store, searching for new skincare products. They’re greeted by a sales associate, who strikes up a conversation to learn more about the consumer’s lifestyle and needs. After building rapport, the consumer trusts the…