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The Messaging Features Your Business Needs for Social Commerce

By Jennifer Jessup | August 13, 2025

Business messaging has crossed a threshold. In 2025, it’s no longer a support channel that sits alongside your marketing—it is the marketing. With U.S. social commerce sales projected to surpass $100 billion this year and click-to-message ad revenue on Meta growing more than 50% year-over-year, the conversation between brand and customer has become the conversion…

Why AI-Powered Omnichannel Is the Defining Advantage for Retail

By Jennifer Jessup | August 13, 2025

How the right data, AI agents, and people empower brands to deliver seamless, personalized experiences across every channel An Omnichannel Strategy Is Table Stakes For years, “omnichannel” was retail’s favorite buzzword—an aspirational idea that most brands endorsed in principle but struggled to execute. That gap between intent and execution has not closed. According to recent…

How a Connected App Transforms the Employee Messaging Experience in the Age of AI

By Jennifer Jessup | August 6, 2025

Most brands today understand the importance of customer experience. Salesforce’s latest State of the AI Connected Customer report, based on surveys of more than 16,500 consumers and business buyers, confirms that 84% of customers say the experience a company provides is as important as its products or services. That number has been climbing steadily for…