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5 Key Takeaways From Our UGC Survey Comparing Brands & Consumers
Brands should learn how to meet consumer expectations. Why? A brand that doesn’t put the customer first in today’s landscape risks losing customers to competitors who meet their expectations. To evaluate the extent of this analysis, we executed a UGC survey with 261 brands and 522 consumers in the U.S. The objective of the survey…
How 1440’s Partnerships Enhance Digital 360 for Brands
Let’s face it: consumer expectations and behavior have shifted a lot in the past few years. One of the biggest shifts involves the ways consumers interact with brands – and want to interact with them. eCommerce is Growing – with no Signs of Slowing In the midst of the ongoing pandemic, eCommerce sales experienced unprecedented…
10 Rules of CPG Management in the Digital Age
The consumer packaged goods (CPG) industry has undergone significant changes in recent years, forcing retailers to adopt novel approaches to enhancing productivity and efficiency. Most notably, CPG organizations are adapting to consumer demands for digital services and moving their operations partially or entirely online. Although the transition to eCommerce has been ongoing for several years,…