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7 ways to respond to negative reviews

Why You Need to Respond to Negative Reviews (and How to Do It)

By Faith Hinz | August 4, 2020

As a customer-focused business, you work hard to deliver products and experiences your shoppers love. So ideally, every single one of your shoppers would sing your praises. But that’s just not realistic. Sometimes, things go wrong. Perhaps a shipment is delayed or a shopper receives an item that’s been damaged in transit. Or maybe a…

Customer Feedback Business Results

5 Ways Winning Brands Tap into Customer Feedback to Boost Business Results

By Faith Hinz | July 24, 2020

Customer feedback is essential to a brand’s success. After all, it’s difficult to determine if you’re satisfying your customers’ needs (and understand how you can improve) if you’re not continually asking for input. Of course, there are many ways a shopper can share their feedback on products, brands and experiences. But increasingly, consumers provide input…

customer care team

How to Build a Winning Customer Care Team

By Faith Hinz | June 18, 2020

Customer-centric brands are laser-focused on providing great experiences to their shoppers. And for good reason. Consumers that have good experiences with a brand become loyal. What’s more, these happy shoppers are likely to spread the word about their great experiences. This, of course, leads to sales growth for the brand. In fact, according to an article…