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COVID Impact eCommerce

4 Ways COVID-19 is Impacting eCommerce

By Faith Hinz | May 14, 2020

The world today is a much different place than it was just a few short months ago. In the wake of the global COVID-19 pandemic, stay-at-home orders and social distancing measures intended to “flatten the curve” have become our new normal. The pandemic has disrupted nearly every aspect of life — and will continue to…

Review Consolidation

5 Ways Brands Can Benefit from Review Consolidation

By Faith Hinz | May 14, 2020

Reviews are one of the top factors a shopper considers when making a purchase. And as it turns out, consumers have started to depend on reviews even more during the COVID-19 pandemic. A PowerReviews analysis found that towards the end of April 2020, consumers engaged with reviews prior to making a purchase at double the rate as the same…

Brand engagement is important to customer loyalty

5 Ways to Engage with Shoppers in the Age of COVID-19

By Faith Hinz | April 23, 2020

In a relatively short amount of time, the COVID-19 pandemic has completely turned our world upside down. Concerns about health, safety and the state of the economy have left many of us feeling anxious and scared. Plus, stay-at-home orders and social distancing measures, though necessary, have resulted in widespread feelings of loneliness and isolation. It’s…